Experience
Bradley and Montgomery (BaM)
Senior Copywriter, 2022-now
Lead agency copywriting for retail merchandising, OOH/DOOH, sports and entertainment sponsorships and more for the country’s largest bank
Research, execute, consult on, and present great work to clients ranging from financial institutions to NBA teams to VR startups
Create ads, media and experiences that have won multiple ADDYs, FCS portfolio awards, and have been shortlisted for The One Show
Source vendors, cast and direct talent, manage street teams, organize creative timelines, and sundry other duties as needed for agency projects
Copywriter, 2018-22
Built creative positioning framework for tech client with 9-figure investment in IoT research & acquisitions
Developed an award-winning campaign for healthcare client, doubling clinic visits and prescriptions filled
Flint Analytics
SEO & Content Marketing Lead, 2016-18
Led creative strategy and execution of inbound marketing program for national home service franchise, earning 166% increase in lead gen with 38% decrease in CPA
Created SEO marketing plans for B2C and B2B clients, helping them earn frequent first-page SERP spots
Guided internal agency rebranding efforts, and built creative identity for 2 agency-launched brands
Developed and implemented large-scale content strategies to help national brands drive local demand
Roundpeg
Digital Marketing Manager, 2015-16
Led digital creative strategy for national food brand, including efforts for organic product line launch and expansion into a national grocery retailer
Improved prospect pipeline and templated onboarding for Constant Contact Agency Partner program, growing client portfolio threefold
Wrote content for agency blogs and whitepapers, earning agency regular appearances in business media outlets
Previously…
Taught middle & high school-level Japanese
Worked on marketing initiatives for a world-class symphony
Assisted a museum curation and archival team
Managed a vintage game store
Education
B.A. in History and Communication
Purdue University
West Lafayette, IN
Shortlist, The One Show, 2023
Winner, 2x Gold, The Shorty Awards, 2023
Gold, FCS Portfolio Awards, 2022
Gold, Telly Awards, 2021
Awards
Clients served include Microsoft, JPMorgan Chase, Facebook, First Financial Bank, and even some that aren’t banks or tech giants
Writing featured in VentureBeat, McSweeney’s, Cracked.com, Points in Case, and more
Experience marketing a variety of industries, from healthcare to home fashion to B2B SaaS to food & beverage to gaming
Written for most media: print, radio, web, social, OOH, broadcast, podcast, whitepaper, sports arena, ATM, VR, ebook, dating app, card game, food packaging, and lube packet (seriously)
ComedySportz alum, frequent Fringe Festival feature, “award-winning” podcast host