Experience

Bradley and Montgomery (BaM)

Senior Copywriter, 2022-now

  • Lead agency copywriting for retail merchandising, OOH/DOOH, sports and entertainment sponsorships and more for the country’s largest bank

  • Research, execute, consult on, and present great work to clients ranging from financial institutions to NBA teams to VR startups

  • Create ads, media and experiences that have won multiple ADDYs, FCS portfolio awards, and have been shortlisted for The One Show

  • Source vendors, cast and direct talent, manage street teams, organize creative timelines, and sundry other duties as needed for agency projects

Copywriter, 2018-22

  • Built creative positioning framework for tech client with 9-figure investment in IoT research & acquisitions

  • Developed an award-winning campaign for healthcare client, doubling clinic visits and prescriptions filled

Flint Analytics

SEO & Content Marketing Lead, 2016-18

  • Led creative strategy and execution of inbound marketing program for national home service franchise, earning 166% increase in lead gen with 38% decrease in CPA

  • Created SEO marketing plans for B2C and B2B clients, helping them earn frequent first-page SERP spots

  • Guided internal agency rebranding efforts, and built creative identity for 2 agency-launched brands

  • Developed and implemented large-scale content strategies to help national brands drive local demand

Roundpeg

Digital Marketing Manager, 2015-16

  • Led digital creative strategy for national food brand, including efforts for organic product line launch and expansion into a national grocery retailer

  • Improved prospect pipeline and templated onboarding for Constant Contact Agency Partner program, growing client portfolio threefold

  • Wrote content for agency blogs and whitepapers, earning agency regular appearances in business media outlets

Previously…

  • Taught middle & high school-level Japanese

  • Worked on marketing initiatives for a world-class symphony

  • Assisted a museum curation and archival team

  • Managed a vintage game store

Education

B.A. in History and Communication

Purdue University

West Lafayette, IN

  • Shortlist, The One Show, 2023

  • Winner, 2x Gold, The Shorty Awards, 2023

  • Gold, FCS Portfolio Awards, 2022

  • Gold, Telly Awards, 2021

Awards

  • Clients served include Microsoft, JPMorgan Chase, Facebook, First Financial Bank, and even some that aren’t banks or tech giants

  • Writing featured in VentureBeat, McSweeney’s, Cracked.com, Points in Case, and more

  • Experience marketing a variety of industries, from healthcare to home fashion to B2B SaaS to food & beverage to gaming

  • Written for most media: print, radio, web, social, OOH, broadcast, podcast, whitepaper, sports arena, ATM, VR, ebook, dating app, card game, food packaging, and lube packet (seriously)

  • ComedySportz alum, frequent Fringe Festival feature, “award-winning” podcast host

Etc.

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